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Traditional communication agencies create demand. At Publicis Dialog we recognize that demand alone is worthless unless it is converted into a sale. This is why we specialize in demand conversion and sales activation.

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We use a range of proprietary tools to provide clients with deep dive insights into consumer behaviour at the moment of transaction. How they think, what triggers their choice, key messaging requirements, key touchpoints and stimulus for loyalty.

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Then we employ the skills of our best in class specialists using proprietary tools to help create holistic ideas that take relevant brand messages to the appropriate touch points.

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The solutions that we develop can be holistic with multi channel programmes, or they can be focused on a single discipline.

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All executions/campaigns are accompanied by evaluation criteria using tools that allow our clients to learn and optimise the effect of the activity either by channel or as a total communication programme.

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This approach has enabled us to attract some of the world's most successful companies to Publicis Dialog. Companies that want to convert demand into strong measurable actions. Most importantly, companies that want to make the cash registers ring!